Introduction to the overseas business of Nonghyup RedGinseng

Introduction to the overseas business of Nonghyup RedGinseng

Global Business

Nonghyup RedGinseng will be reborn as a global company for the globalization of red ginseng.

Based on a thorough market analysis on importing countries, Nonghyup RedGinseng delivers differentiated products through sales activities that meet the needs of each country.
In particular, to advance to the overseas online market, we will raise the status of Korean red ginseng with various marketing activities and aggressive advertising.

Major Export Business Strategies

  • 아이콘 Supporting ginseng farmers

    Stabilization of supply and demand and the price of domestic ginseng through overseas exports

  • 아이콘 Local customization

    Development of products and distribution networks as per country

  • 아이콘 Sustainable business

    Expansion of supply chains with a potential of long-term growth by developing new markets

Nonghyup RedGinseng exports various products, such as red ginseng extract, red ginseng tea, and red ginseng extract as well as root ginseng, the original form of red ginseng, to more than 20 countries worldwide, including the US, EU, China, Hong Kong, etc.

Status of Overseas Business in Numbers (As of 2021)

  • 23countries

    Number of importers

  • 77companies

    Number of overseas business partners

  • 50products

    Number of export products

  • 45products

    Number of products registered with the U.S. FDA

of export business

  • In 2007. the first Export Team was formed for export business
  • In 2009. the GMP-certified factory was built
  • In 2010. obtained ISO22000 certification
  • in 2014. obtained HACCP certification
  • In 2020. obtained FSSC22000 certification
  • In 2020. exports exceeded $50 million on a cumulative basis

of Distribution by Country

  • China : Hansamin brand store in T-mall, a pop-up store in Oriental Pearl Tower in Shanghai, and a duty-free shop on Hainan Island
  • Japan : Tsuruha drug store and Nonghyup online store
  • United States : Online malls such as Amazon and eBay, and Mega Mart
  • Southeast Asia : Official online Hansamin store at Shopee
  • Worldwide :, a specialized B2B trading website